The name behind the firm, Pita Alexander started as a sole practitioner about 35 years ago. Pita has experienced the famous “boom and bust” cycles of farming.
Pita wants agribusinesses to succeed and is dedicated to the financial success of his clients. Many young farm accountants have benefitted under Pita’s tutelage. His contribution to farming has been recognised with several awards, the latest being an ONZM honour in 2010.
Pita is fond of travelling and loves his “farm study tours” to Australia and the US.